An interview with Kyle Cmapbell - Voice of the education Marketer
I've been a long-time fan of Kyle and loved this conversation.
There's a tricky balancing act to be played with treating students like the consumers they are (in every other walk of life bar education). Is there a good way to do it?
What can we learn from the businesses operating with the same group of students and how they capture and hold attention, mental real estate and drive activity amongst one of the most media-over-saturated groups out there right now? https://podcasters.spotify.com/pod/show/smezley/episodes/Kyle-Campbell---Education-Marketer-e2ab7o7
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